We Help Local Brands Become Local Icons.

At Desert Social Club, we turn stories into strategy and creativity into measurable growth. Rooted in the Palm Springs spirit, we help hospitality and lifestyle brands connect with the people who matter most: their community.

Our approach blends bold storytelling, thoughtful design, and data-backed results to make your brand impossible to ignore.

Every post, campaign, and collaboration is crafted with intention and heart. Because in the desert, authenticity isn’t just our aesthetic — it’s our strategy.

A cartoon cactus character with a pink flower on its head, flashing a wink and flexing one arm, standing next to a disco ball with sparkles.

More Than Marketing.

We’re a Movement in the Desert.

authenticity

•

storytelling

•

community

•

authenticity • storytelling • community •

what we do

We offer comprehensive digital marketing strategies tailored to your specific needs. These packages are designed to maximize your online presence, drive real results and save you $$$.

Packages can be customized to include combinations of services.

Social Media Management

Email
Marketing

branding development

public relations

targeted digital ads

content strategy

A Few more tricks up our sleeve…

  • Photography & Videography

  • Digital Marketing Consulting

  • Influencer Strategies

  • Website Development

All services aside from photography & videography must contract for at least 6 months

OUR EXPERTISE

  • Bars & Restaurants

  • Resorts & Hotels

  • Golf Clubs

  • A lively party scene with people dancing and celebrating on a stage with bright lights, confetti falling, and a disco ball overhead.

    Nightclubs & Events

  • Black and white photo of a backyard swimming pool area with lounge chairs, umbrellas, palm trees, and a house with large windows.

    Vacation Rentals

  • LGBTQ+ BUSINESSES

meet the

team

OWNER & CREATIVE DIRECTOR

Jake Bachman is a marketing and design professional based in Southern California, recently honored in Palm Springs Life’s “40 Under 40” for his impact on local business storytelling. As the founder of Desert Social Club, Jake blends creativity and strategy to showcase the vibrant hospitality, tourism, and real estate scenes that make Palm Springs thrive.

With over 15 years of experience and more than seven years rooted in the Coachella Valley, Jake has a deep understanding of the desert’s unique market and audience behavior. His content strategies consistently elevate visibility, engagement, and community connection for the brands he partners with.

Beyond his professional work, Jake is an advocate for local causes—organizing with Code Pink Coachella Valley, and volunteering at FIND Food Bank and the Palm Springs Animal Shelter. When he’s not helping businesses grow, you’ll find him watching reality TV or spending time with his pets, Gobi and Bernie.

A man with a beard and brown hair smiling in front of a blue background with handwritten notes about himself, including that he is named Jake, a marketer, activist for human rights and anti-war organizations, a SoCal native, house music enthusiast, member of ADHD and LGBTQ clubs, a UC Riverside graduate, from Palm Springs, also saw Daft Punk at Coachella in 2006, and enjoys local activities.
A scruffy, tan and white dog with a black nose and a collar with a bone-shaped tag, sitting outdoors with a blurred background.
Close-up of a black cat with yellow eyes looking at the camera inside a house.
A woman with short dark hair, wearing sunglasses, a black jacket, a chain necklace, and earrings, standing in front of a blue background with handwritten notes about her interests and background, including 'meet Karina,' 'marketing assistant,' 'dog mom,' 'CSUF Grad,' 'K-Pop & Metal Fan,' 'member of the introvert club,' 'SoCal native,' and 'Coachella Valley Local,' along with doodles and decorative elements.

SENIOR ACCOUNT MANAGER

🏜️ Born and raised in Indio, CA, Karina is a proud Coachella Valley native and a Communications grad from Cal State Fullerton. She’s the kind of introvert who will talk your ear off about music, politics, and anything that challenges our basic human rights (and we love her for it).

🍵 She’s also a certified Matcha snob, a dog mom to three adorable pups, and has a music taste that ranges from Metal to K-pop, basically, she keeps our playlists unpredictable in the best way.

Karina brings passion, precision, and heart to everything she does, and we’re so lucky to have her on the team 💛 

Cartoon slice of pizza with a face, arms, and legs, smiling and making a peace sign with one hand.

Past + Current

An outline of a person reading a book to a dog, with a coffee cup nearby, on a desk with papers and a computer monitor.
A black and white illustration of a bull's head with large horns and a nose ring.
Logo for Mr. Lyons Steakhouse with black background and white text.
All Day AirGenerators logo with text
Black and white image of a woman with long hair, wearing glasses, looking upward with positive expression.
Coldwell Banker logo with a stylized 'CB' inside a square, a star, and a crescent moon above.
Black background with white capital letters spelling 'INSIDE AND OUT' with the word 'IN' in the center.
A simple black-and-white illustration of a football helmet.
A black and white line drawing of a person riding a motorcycle, wearing a helmet and riding gear, on a road with trees and a fence in the background.
Logo with the text '/10 Catering + Events' in black.
Black text on black background that reads 'CODEPINK'.
Black silhouette of a person holding a megaphone, standing on a platform with a speech bubble icon above.
Silhouette of a pirate ship with sails and a flag sailing on the ocean, with birds flying overhead and a cloudy sky.
Silhouette of a person reading a book sitting on stairs at night with a city skyline in the background
Black-and-white image of a person sitting on a rock, facing away from the camera, with a foggy mountain landscape in the background.
Black silhouette of a dog with a red heart above its head, inside a circular border.
Four jars of vegetables including cauliflower, asparagus, red cabbage, and pickles arranged in a tray.
A black and white illustration of a fierce bull's head with a rope around its horns, with the text 'El Toro Loco' underneath.
Sign for Palm Springs Food & Wine Festival in grayscale with styled text.
Black text reads 'BLACKROCK' on a transparent background.
Black and white cartoon illustration of a person doing a handstand with a cat sitting on their feet

SOME OF OUR WORK

CASE STUDIES
A table full of various dishes including a burger with salad, a plate of steak with mushrooms, a breakfast plate with eggs, bacon, and roasted potatoes, a plate of tacos with rice and chips, and a dessert with strawberries and caramel, along with dri
A bartender pours a drink into a coupe glass at a bar, with colorful artwork in the background.
A person drizzling honey onto a pepperoni pizza outdoors, with a small bowl of honey on the table.
Person holding a glass of cocktail with dried orange slice and chili powder rim
Two people enjoying a meal with fried calamari, oysters, and drinks on the table, smiling at the camera.
Close-up of cooked shrimp topped with herbs on a gray surface, with a red sauce beside them.
Two women exchanging drinks at a bar, with various bottles in the background.
Hand reaching for a shell with raw oysters topped with orange mignonette sauce on a bed of ice in a black bowl, set on a pink table with a striped green and white background.
Four colorful cocktails on a white table, with a hand pouring a yellowish drink into a glass from a pitcher.
Woman blowing out candles on a colorful birthday cake surrounded by people at a celebration.
A plate of pizza with melted cheese and basil, a tall glass of tropical drink with a pineapple garnish, and other plates of food and drinks in the background on a wooden table outside.
Top-down view of several colorful cocktails on a gray and white marble surface, garnished with various fruits and herbs.
A performer on stage wearing a sparkling red and black costume with a sheer cape, gesturing dramatically towards the audience during an outdoor event.
Group of five seniors lying on a golf course grass, smiling, wearing old-fashioned summer clothes and accessories, after playing golf, with golf balls, clubs, and a hole with a flag in the center.
A plate of black pasta with a light sauce and garnishes, a glass of iced beverage with a lemon wedge and herbs, set on a pink table with silverware on a striped napkin.
A modern house illuminated with colorful interior lights, surrounded by tall palm trees, at dusk, reflected in a body of water in the foreground.
Person in black shirt with a white scarf eating a slice of pizza topped with arugula and other greens, on a wooden table with other plates of food.
People standing and sitting around a vintage green convertible car outside a building with colorful landscaping and a painted ceiling featuring space and weather motifs.

CONTACT US

CONTACT US

Cartoon mushroom character with a red cap and white spots, wearing orange shoes, white gloves, a gold chain, and holding a diamond, in a jogging pose.

PHONE: 213.479.4793

E-MAIL: HELLO@DESERTSOCIAL.CLUB

SOCIALS: @DESERTSOCIAL.CLUB

View fullsize We are hiring an experienced Social Media and Content Manager! We are a quickly-growing digital marketing agency with a lot of opportunity for the right person. If you or someone you know fits the description, please have them send a resume and p
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View fullsize CASE STUDY: El Toro Loco | La Quinta, CA 🌮📈 In just over a year, we partnered with El Toro Loco Artisan Market to turn strong local roots into measurable growth — both online and in-store. ✨ The results: • 25% increase in revenue year-
View fullsize We turn vibes into strategy, stories into sales, and local brands into the main character. 🌵✨ That’s the Desert Social Club way - ready to join the club?
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View fullsize Welcome to the club, @thelightsatindiogc 🤠